League One Volleyball (LOVB) is the largest club community in the United States.
And on Jan 8 2025, FOVB will launch its professional league, LOVB Pro.
This initiative aims to bridge the gap between grassroots development and professional play, fostering a comprehensive volleyball ecosystem.
Significant Investment and Support
In November 2024, LOVB announced a substantial $100 million investment led by Atwater Capital, with participation from existing investors Ares Management and Left Lane Capital. This funding elevates LOVB’s total capital to $160 million, underscoring the growing interest in women’s sports and volleyball’s rising popularity.
Investors in LOVB
Notable figures such as Olympic skier Lindsey Vonn, basketball stars Candace Parker and Kevin Durant, and entertainers Amy Schumer and Chelsea Handler have also invested in LOVB, highlighting its broad appeal and potential.
Inaugural Season Details
The inaugural season will feature six teams based in Atlanta, Austin, Houston, Madison (Wisconsin), Omaha, and Salt Lake City. These teams will compete over a 14-week season, culminating in the LOVB Finals in April 2025.
LOVB Pro boasts a diverse roster, including athletes from 20 countries, 17 Olympians, and 10 members of the U.S. women’s volleyball team, ensuring a high level of competition and international representation.
Media Partnerships and Broadcasts
To enhance visibility and fan engagement, LOVB has secured a media rights deal with ESPN. This agreement includes 10 matches broadcast on ESPN’s linear networks and 18 matches available on ESPN’s streaming platforms, providing extensive coverage for volleyball enthusiasts.
Grassroots Integration
LOVB’s commitment extends beyond professional play; it encompasses a vast network of 58 junior clubs with over 16,000 athletes across 26 states. This integration aims to create a seamless pathway from youth participation to professional opportunities, nurturing talent at every stage.
Salary Structure and Player Benefits
LOVB aims to provide competitive compensation packages to attract top talent. Specific salary figures for LOVB players have not been publicly disclosed.
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This approach is designed to ensure that players are adequately rewarded for their skills and contributions to the sport.
Player Benefits
Beyond salaries, LOVB is committed to supporting its athletes through a range of benefits:
- Healthcare Coverage: Comprehensive healthcare plans, including provisions for maternity leave, ensuring players’ well-being both on and off the court. Sports Business Journal
- Childcare Support: Assistance with childcare to help players balance their professional and personal responsibilities. Sports Business Journal
- Fertility Support: Resources and support for players considering family planning, reflecting the league’s commitment to athletes’ long-term health and family goals. Sports Business Journal
- Athlete Care: Access to top-tier medical and wellness services to maintain peak physical condition and address any injuries promptly. Sports Business Journal
- Marketing Opportunities: Built-in marketing contracts to enhance players’ visibility and provide additional income streams. Sports Business Journal
- Post-Career Support: Initiatives to assist players in transitioning to careers after their playing days, including professional development opportunities
Future Outlook
With its substantial financial backing, strategic media partnerships, and emphasis on grassroots development, LOVB is poised to elevate women’s volleyball in the U.S. The league’s holistic approach aspires to inspire the next generation of athletes and offer fans an engaging and dynamic volleyball experience.
League One Volleyball Raises $100M Ahead of Inaugural Season